Johnnie Walker Scotch Debuting JANE Walker Limited Edition…

Johnnie Walker is debuting a limited Jane Walker Edition of its Black Label scotch, which will have a woman replacing its iconic “Striding Man” logo on the bottles. The Jane Walker bottles will feature a similar Striding Woman, wearing a top hat and walking forward with a cane in her hand. The Jane Walker Edition is being released in time for Women’s History Month in March, with the Scottish liquor brand saying it symbolizes a celebration of women and a goal to continue to make greater progress on gender issues. Jane Walker Edition bottles will be available in stores this March, and Johnnie Walker will donate $1 for every bottle made for a total of $250,000 to causes celebrating historical women and inspiring future women leaders.

Johnnie Walker’s transformative ‘Jane Walker’ campaign will support gender equality: https://t.co/TSDsVW5HQV pic.twitter.com/PevvwBv2q7

— Adweek (@Adweek) February 26, 2018