Sick of a friend’s non-stop vacation photos? Bored of hearing about some business Page’s big launch? One of your groups won’t shut up about their upcoming get-together? Now Facebook has a Snooze button that lets you temporarily unfollow friends, Pages or Groups for 24 hours, 7 days or 30 days.
The Snooze button could deter people from permanently unfollowing, unliking or unfriending things on Facebook while still giving them control over what they see. Facebook benefits from you maintaining a dense social network, whether for ad targeting or just surfacing an important life update from a distant acquaintance. So now when you’re annoyed with someone or something, you can solve the problem without severing the connection.
TechCrunch spotted Snooze this morning on Facebook’s desktop site in the U.S., and we are awaiting comment from the company about the status of the feature.
A Facebook spokesperson confirms it’s testing the Snooze feature, telling TechCrunch “We’re testing new ways to give people control over their News Feeds so they can stay connected with the stories they find most relevant.”